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Writing

On AI-native marketing, building systems that compound, and turning your work into assets instead of hours.

How to write positioning with AI

A six-step method for turning customer evidence, buyer alternatives, product truth and proof into a positioning decision your team can defend.

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AI competitive analysis for product marketers

Build a consistent claim and evidence map, find the opening competitors weakly own and define the proof your product needs.

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How to use AI for a product launch

Move from an approved launch narrative to consistent channel assets, readiness checks and post-launch learning without losing strategic control.

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Claude prompts for product marketers (that aren't slop)

Six Claude prompts for the PMM jobs that eat your week, positioning, messaging, competitive teardowns, launch narrative, plus the context to load so they don't hand you generic AI mush. The prompt is the easy part.

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Marketing is the bottleneck now

Product ships faster than marketing can tell anyone it exists. The constraint moved, and you don't fix it by buying more tools. You build a system. A thesis on AI-native marketing, the Signal-Structure-Scale frame, and capability over dependency.

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