AI made the making easy. Getting it seen is the hard part now. Build the workflows for it yourself, or have me build them with you.
Join 100+ marketers learning AI-native GTM · or join the free workshop →
Prompt Cowboy
NextDocs
Pick one, or stack all three.
A free group of marketers swapping what's actually working with AI. The real workflows, the stuff that flopped, and short live calls. Vetted to keep it useful.
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Watch a full marketing system get built on screen in a free workshop, then build your own in the cohort. You walk out able to do it, not hooked on another tool.
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Your team gets AI marketing systems live in your stack, with the training to run them. You keep the capability when the engagement ends.
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What people are saying
“Will’s session helped me see how AI tools like Claude can turn customer conversations and market signals into stronger messaging work, instead of relying only on internal positioning docs. What clicked was the idea of working backwards from those inputs to shape positioning, messaging and content. I’d recommend it to marketers and founders who want more customer-informed messaging without starting from a blank page.”
Real launches I draw on when I teach and build: $180M launched, 2k to 350k users, GTM for 4M+ users. The same systems you'll build.
GTM narrative · 4M+ users
Built the AI-native GTM narrative and the AI marketing systems behind it, then aligned product, design, content, and sales around one story.
$180M Revenue · 83% Activation
Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.
Prompt Cowboy2k → 350k Users
Built the "Context Engineering" positioning that defined the Pro tier. The frame from 2025 is the frame the product is sold on today.
I keynote and run AI marketing sessions at Product Marketing Alliance, Generate Summit, Canva and Salesforce events. The free workshop is the same thing in a smaller room, on your screen.
Charlotte Norman (ex-Canva) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.
Watch her build it live on screen in 38 minutes.
I'm Will. Ten years in marketing, from big-brand work at Ogilvy, KFC and eBay to scaling B2B SaaS at NextDocs, Prompt Cowboy, and most recently Blinq, where I led GTM for 4M+ users. Then I stopped talking about AI and started building with it.
Everything I teach, I run on my own work first. The systems doing my research, content and follow-up every day are the proof. Every output is the demo.
