Your product ships faster than your marketing can keep up.

AI made the making easy. Getting it seen is the hard part now. Build the workflows for it yourself, or have me build them with you.

Join 100+ marketers learning AI-native GTM · or join the free workshop →

Blinq eBay Prompt CowboyPrompt Cowboy KFC Velocity Frequent Flyer NextDocsNextDocs Startmate Ogilvy BBDO
Three ways in

Community, learn, or build it with you.

Pick one, or stack all three.

Community · Free

Join the room.

A free group of marketers swapping what's actually working with AI. The real workflows, the stuff that flopped, and short live calls. Vetted to keep it useful.

Apply to join →

01
Learn

Build it yourself.

Watch a full marketing system get built on screen in a free workshop, then build your own in the cohort. You walk out able to do it, not hooked on another tool.

See the workshop →

02
Work with me

Get it built with you.

Your team gets AI marketing systems live in your stack, with the training to run them. You keep the capability when the engagement ends.

Work with me →

03
Proof

The systems behind the work.

Real launches I draw on when I teach and build: $180M launched, 2k to 350k users, GTM for 4M+ users. The same systems you'll build.

Blinq website hero

Blinq

GTM narrative · 4M+ users

Built the AI-native GTM narrative and the AI marketing systems behind it, then aligned product, design, content, and sales around one story.

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eBay Promoted Listings Advanced

eBay

$180M Revenue · 83% Activation

Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.

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Prompt Cowboy product hero

Prompt Cowboy Prompt Cowboy

2k → 350k Users

Built the "Context Engineering" positioning that defined the Pro tier. The frame from 2025 is the frame the product is sold on today.

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Intelligent Growth

See how it works.

I show you the AI workflows that clear the busywork, so the part only you can do, your judgment and taste, is what ships. Real examples on screen, step by step.

No theory, just systems from marketers at companies like Canva and Adora who've actually built them.

Stop Your Team Going Off-Brand
Latest Episode 38 min walkthrough

Stop Your Team Going Off-Brand

Charlotte Norman (ex-Canva) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.

Watch her build it live on screen in 38 minutes.

Watch Episode Get Free Template

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My weekly newsletter and podcast on the AI workflows real marketing teams use to offload the grunt work and put their taste back at the centre, with the actual prompts and systems behind them.

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About

A marketer who actually builds.

I'm Will. Ten years in marketing, from big-brand work at Ogilvy, KFC and eBay to scaling B2B SaaS at NextDocs, Prompt Cowboy, and most recently Blinq, where I led GTM for 4M+ users. Then I stopped talking about AI and started building with it.

Everything I teach, I run on my own work first. The systems doing my research, content and follow-up every day are the proof. Every output is the demo.

Will Mulholland