Will Mulholland
← Back to Home
Intelligent Growth Podcast

Stop Your Team Going Off-Brand: Build a Claude Writing Assistant

How the ex-Head of Product Marketing from Canva uses Claude to run marketing solo

Charlotte Norman November 4, 2025

Get Charlotte's Free Guide

Step-by-step cheat sheet + 5 bonus Claude project ideas

By opting in, you agree to receive my Intelligent Growth newsletter. You can unsubscribe at any time.

Listen On

YouTube Spotify Apple Podcasts

What You'll Learn

  • The 3 AI workflows Charlotte uses daily to punch above her weight as a solo marketer
  • How to build a brand voice system in Claude that your whole team can use
  • The exact project setup that keeps everyone on-brand automatically
  • See Charlotte's screen as she builds a Claude project from scratch
  • 5 more project ideas beyond tone of voice (competitive intelligence, sales enablement, and more)

About Charlotte Norman

Charlotte Norman is the ex-Head of Product Marketing at Canva, where she built the team from scratch and used AI to turn over a million pieces of user feedback into product roadmaps.

Now she runs marketing at Adora completely solo, doing what normally would take a full team. She's gone from a 500-person marketing org to one, using AI to upskill quickly and deliver work at pace across a broad range of marketing areas.

Connect with Charlotte on LinkedIn

More Episodes

Subscribe to get notified when new episodes drop