PLG → Team Revenue

Your Product Went Viral With Individuals. Now You Need Team Revenue.

Users share with friends, not colleagues. When colleagues sign up, they use it individually too.

Same Product. Different Messages.

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The Insight

It's a messaging problem,
not a product problem.

The Problem

Why Most Fail

Companies add admin controls and approval workflows. Then activation drops and sharing dies.

The Solution

What Works

Keep individuals getting instant value. Show team buyers collaboration ROI. Same product. Different messages.

The Proof

How I Know

I've helped companies scale from individual users to team revenue while keeping their growth engine intact.

Proof

Results that
speak for themselves.

Flagship GTM
Narrative Built

Blinq

Converting 4M+ individual users into team revenue

Building the GTM narrative for the shift from digital business card adoption to the future of personal CRM for teams, and aligning product, design, content, and sales around one market story.

→
$180M
Revenue Generated

eBay

While Keeping 83% Activation

Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.

→
27×
User Growth

Prompt Cowboy

2k → 55k Users

Found users leaving after creating prompts. Built features keeping work in-platform.

→
Who This Is For

Series A or Series B

  • $10M-$50M ARR
  • PLG motion that's proven
  • Board wants team revenue

You're Seeing This

  • Multiple people from same companies
  • Power users who'd pay for teams
  • No clear conversion path

You Need

Someone who understands your growth engine. Not another growth hack.

Intelligent Growth

See How
It Works

I show you how PLG companies convert individuals to team revenue, using real examples on screen, step by step.

No theory, just workflows from marketers at companies like Canva and Adora who've done this.

Stop Your Team Going Off-Brand
Latest Episode 38 min walkthrough

Stop Your Team Going Off-Brand

Charlotte Norman (ex-Canva PMM) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.

Watch her build it live on screen in 38 minutes.

Watch Episode Get Free Template

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About

Will Mulholland

I help Series A/B companies find the moment when users recognize team value, then build positioning that converts them.

Previously scaled products at eBay, NextDocs, and Prompt Cowboy.

Will Mulholland