Prompt Cowboy
NextDocs
The context layer your AI runs from. Build it once, and every feature you ship gets positioned, written, and launched from it. Marketing finally keeps up with product.
Join 100+ marketers learning AI-native GTM · or join the free workshop →
Prompt Cowboy
NextDocs
A launch was never one job. It is a dozen of them, spread across two weeks and five people, and your context leaks at every handoff until what ships barely sounds like what you meant.
Build it in a room of marketers, learn it in a workshop, or have me build it with you. Pick one. Stack all three.
A free room of marketers building with AI. The workflows that landed, the ones that flopped, and short live calls. Vetted, so it stays useful.
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Watch a Marketing Brain built live on screen in a free workshop. Then build your own in the cohort. You walk out running it yourself, not hooked on another tool.
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I build your Marketing Brain in your stack, and train your team to run it. When I leave, the capability stays.
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What people are saying
“You wouldn’t need a team of ten to do what you’re doing once you’ve built the second brain. It frees up your time, you stop spending it on the grunt work and start doing more than before. Honestly, it’s not scary, it’s inspiring.”
The launches behind the teaching. The same Marketing Brain you'll build, pointed at your own work.
GTM narrative · 4M+ users
Built the AI-native GTM narrative and the AI marketing systems behind it, then aligned product, design, content, and sales around one story.
$180M Revenue · 83% Activation
Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.
Prompt Cowboy2k → 350k Users
Built the "Context Engineering" positioning that defined the Pro tier. The frame from 2025 is the frame the product is sold on today.
I keynote and run AI marketing sessions at Product Marketing Alliance, Generate Summit, Canva and Salesforce events. The free workshop is the same thing in a smaller room, on your screen.
Charlotte Norman (ex-Canva) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.
Watch her build it live on screen in 38 minutes.
I'm Will. Ten years in marketing, from big-brand work at Ogilvy and eBay to scaling B2B SaaS at NextDocs, Prompt Cowboy, and most recently Blinq, where I led GTM for 4M+ users. Then I stopped talking about AI and started building with it. I'm not an engineer. I taught myself these systems in my evenings, which is exactly why I can teach them to marketers instead of developers.
Everything I teach, I run on my own work first. The systems doing my research, content and follow-up every day are the proof. Every output is the demo.
