I install AI marketing systems for B2B SaaS teams. Live in your stack in 2 weeks, with your team trained to run it.
Prompt Cowboy
NextDocs
I design and build the workflows your team needs and ship them straight into your stack, from positioning and launch automation through to comparison pages, sales enablement, and content engines. You get a working system in 2 weeks instead of a strategy deck that goes nowhere.
2-week sprint, fixed scope.
Workshops and coaching for marketing teams who've bought the tools but never built the habits. Your team walks out shipping with AI properly, not just experimenting with it.
8-week cohort or rolling 1:1.
Fractional and hands-on. I run the AI marketing function alongside your team for 3 to 6 months, build the systems, train your people, and hand the whole playbook back when I leave.
3 to 6 months, ongoing engagement.
A focused two-week sprint to install AI marketing systems into your stack, from workflow design through to team training and handover.
Workshops to scope the AI workflows that actually move your numbers, with daily async progress in your Slack so you see the build happen in real time.
A documented map of every workflow installed, the prompts that power them, and the SOPs your team needs to keep running them after I leave.
1 to 3 live AI marketing workflows running in your tools (Claude, Notion, HubSpot, Slack), trained into your team and ready to ship from.
(and the resulting complexity & impact)
Early Stage, less than $2m annual revenue
$5,000
Growth Stage, $2m to $20m annual revenue
$10,000
Mature, $20m+ annual revenue
$15,000
Early access pricing for the first 5 customers. Let's talk.
Fill out a short intake form (~15 minutes) and share recent demos, sales calls, or campaign assets so I can understand the surface area before we start.
I review everything you send, audit your current positioning + AI maturity, and come to Workshop 1 with a draft plan ready to challenge together.
I present the audit + draft plan. Your team pressure-tests it.
Your team meets without me to confirm direction.
Refine positioning + AI workflow priorities.
Map the systems we're installing + sequence the work.
I begin building. You see early outputs end-of-day.
Continued build with daily progress notes in your Slack.
Walk through the V1 outputs. Capture feedback live.
Async revisions based on review feedback.
Last edits, training docs, and handover prep.
Walk your team through the systems. They own it from here.
For ongoing fractional engagements, this 2-week sprint is the kickoff. Then we shift to a weekly cadence.
GTM narrative · 4M+ users
Built the AI-native GTM narrative and the AI marketing systems behind it, then aligned product, design, content, and sales around one story.
$180M Revenue · 83% Activation
Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.
Prompt Cowboy2k → 350k Users
Built the "Context Engineering" positioning that defined the Pro tier. The frame from 2025 is the frame the product is sold on today.
Pick the engagement shape that fits below.
Charlotte Norman (ex-Canva) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.
Watch her build it live on screen in 38 minutes.
I'm Will. I spent 10 years in B2B marketing at eBay, NextDocs, Prompt Cowboy, and most recently Blinq, where I led GTM for 4M+ users. Then I started building the systems myself.
The proof is Bob, the 11 live AI systems running for me every day where every output is the demo.
