Users share with friends, not colleagues. When colleagues sign up, they use it individually too.
Same Product. Different Messages.
Prompt Cowboy
NextDocs
Companies add admin controls and approval workflows. Then activation drops and sharing dies.
Keep individuals getting instant value. Show team buyers collaboration ROI. Same product. Different messages.
I've helped companies scale from individual users to enterprise revenue while keeping their growth engine intact.
Converting 4M+ individual users into enterprise revenue
Building the GTM narrative for the shift from digital business card adoption to the future of personal CRM for teams, and aligning product, design, content, and sales around one market story.
While Keeping 83% Activation
Built separate positioning for team buyers. Individuals kept fast self-serve. Teams got dedicated support.
Prompt Cowboy2k → 350k Users
Built the "Context Engineering" positioning that defined the Pro tier. The frame from 2025 is the frame the product is sold on today.
Someone who understands your growth engine. Not another growth hack.
Charlotte Norman (ex-Canva PMM) runs marketing solo at Adora and built an AI system that keeps her whole team aligned.
Watch her build it live on screen in 38 minutes.
I help Series A/B companies find the moment when users recognize team value, then build positioning that converts them.
Most recently Senior PMM at Blinq. Previously scaled products at eBay, NextDocs, and Prompt Cowboy.
